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Marketing: Core - Connect Access

Marketing: Core - Connect Access - 8th edition

Marketing: Core - Connect Access - 8th edition

ISBN13: 9781260483437

ISBN10: 1260483436

Marketing: Core - Connect Access by Roger A. Kerin - ISBN 9781260483437
Cover type: Access Code
Edition: 8TH 20
Copyright: 2020
Publisher: McGraw-Hill Publishing Company
Published:
International: No
Marketing: Core - Connect Access by Roger A. Kerin - ISBN 9781260483437

ISBN13: 9781260483437

ISBN10: 1260483436

Cover type: Access Code
Edition: 8TH 20
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Summary

Marketing: The Core is a more brief 18-chapter version of the Kerin/Hartley Marketing 14e product the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors' commitment to engagement leadership and innovation: Engagement in class-tested active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people cases and companies throughout. Media-enhanced PPT slides  alternate cases and a 5000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading current content and conversational writing style with new emphasis on marketing metrics and data-driven decision-making with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

Other Editions of Marketing: Core - Connect Access

Marketing: Core - Connect Access by Roger Kerin and Steven W. Hartley - ISBN 9781259899300