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Strategic Management of Technology and Innovation

Strategic Management of Technology and Innovation - 5th edition

Strategic Management of Technology and Innovation - 5th edition

ISBN13: 9780073381541

ISBN10: 0073381543

Strategic Management of Technology and Innovation by Robert A. Burgelman - ISBN 9780073381541
Cover type: Hardback
Edition: 5TH 09
Copyright: 2009
Publisher: Richard D. Irwin, Inc.
Published:
International: No
Strategic Management of Technology and Innovation by Robert A. Burgelman - ISBN 9780073381541

ISBN13: 9780073381541

ISBN10: 0073381543

Cover type: Hardback
Edition: 5TH 09
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Condition: Very Good
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Summary

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman Christensen and Wheelwright continues its unmatched tradition of market leadership by using a combination of text readings and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line business unit and corporate levels. The book not only examines each of these levels in some detail but also addresses the interaction between the different levels of general management - for example the fit between product strategy and business unit strategy and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations including several that are concerned with the impact of the Internet. A few ''classics'' have been retained however because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.

Other Editions of Strategic Management of Technology and Innovation

Strategic Management of Technology and Innovation by Robert A. Burgelman, Clayton M. Christensen and Wheelwright - ISBN 9780072536959