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Survey Research Methods, Volume 1

Survey Research Methods, Volume 1 - 5th edition

Survey Research Methods, Volume 1 - 5th edition

ISBN13: 9781452259000
ISBN10: 1452259003
Survey Research Methods, Volume 1 by Floyd J. Fowler - ISBN 9781452259000
Cover type: Paperback
Edition: 5TH 14
Copyright: 2014
Publisher: Sage Publications, Inc.
Published:
International: No
Survey Research Methods, Volume 1 by Floyd J. Fowler - ISBN 9781452259000
ISBN13: 9781452259000
ISBN10: 1452259003
Cover type: Paperback
Edition: 5TH 14
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Summary

Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition-and often instead of-household landlines.

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Other Editions of Survey Research Methods, Volume 1

Survey Research Methods, Volume 1 by Floyd J. Fowler - ISBN 9781412958417